Digipak Analysis

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This is our group digipak.

With the theme of the music video, and the song itself being about a break up, which is quite a dark topic, we figured the best way to use continuity was to use dark colours, with tints of brighter ones.
This therefore allows the audience to further understand the purpose/theme of our music video. The black and white filter, mixed with the bricks are a great way to help represent isolation, as the locations show no signs of other people or life, and the colour is also a negative representation.

The colour we added in makes sure that the mood is not completely miserable and depressing, as the audience would not necessarily want to buy an album that makes them feel depressed. The colours red and orange/black also show colours of hope and compassion. They are not bright, 'in your face' colours, but they are subtle, and are colours that may be represented through love, and even the orange sunset affect. It shows that all hope is not lost, and that the artist represents that the character in the video may not have given up hope. This was also a good way to display some extra editing skills.