Group Magazine Advert

This is our group advert design. It has been built up of many different ideas from each member of the group, and we feel it best portrays the music video, through many different elements.

Firstly, we used the black and white filter again, as we feel that it should be used as much as possible without becoming too repetitive, as it depicts the mood, which is essential in an advert, as there is no moving or sounds to help provide the audience with the atmosphere of the creation. Next, something we all agreed on straight away was the use of the guitar in as many parts of the video and ancillary as possible. It gives the person playing it a certain sort of edge about them, and also helps create an isolated scene. It then also shows that the artist is selling themselves as a musician, not just simply a singer.

Next, we felt that as simple text as possible was necessary, as the idea of the video and the song is not too complex, and we didn't need the writing to look 'fancy' as, the narrative in the song is supposedly dark, cold and hard hitting. Evidently, the text looks well spaced, which allows us to emphasis the connotation of the isolation theme.

The last theme that we felt we must include in the advert was was the use of the cards and flames. the cards are used throughout the video in order to portray the relationship, and its status throughout the music video. The first time we see the cards occurs when things are good with the couple, but they are shown again and again throughout the video as the relationship worsens. The cards end up in a card tower, burning. We felt that the connotations of that scene are great, as they represent something that has been built and well established burning down in a short amount of time, much like the relationship. With this being such a pivotal point of our narrative, and one of the things we pride our music video on, we felt it necessary to include these everywhere possible. the flames used on the cards gives us the escape from a simple black and white magazine advert, which then again breaks up the sadness with something unusual. Fire usually is connoted as bad and dangerous, and still is within the music video, but in this instance on the magazine advert, it is actually the only bright spark, as it is the only piece of colour on the entire advert.

The only problem I would have with this magazine advert is that I do not feel the cards and flames fit in well enough with the image, as there is not enough free space in the background, and that it does not seem to blend. There is no mix of themes within the rest of the advert, yet the cold black and white filtered image is cut up with two playing cards on fire randomly placed. It may be best if the cards are faded into the background, or we could find a different way in which to represent the flames and the cards that are so heavily shown in the music video.

Insert Jagoda's Magazine Advert Here.

In Jagoda's individual magazine advert, I feel her use of flames is more effective, as they are in the background, and they seem to blend pretty seamlessly with the image, and the smoke effect also helps create a transition from dark to light, rather than a complete contrast of black to orange.