Goodwin's music video theory says things follow a generic code, and that each videio will/should follow the guidelines that he has stated.
The points that Goodwin believed are followed are as shown below:
1. Music videos demonstrate genre characteristics
This states that depending on the genre and style of the band, there is generally a repeated characteristic/motif that each band will use when filming a music video, i.e. for a heavy metal band, this will be a stage performance, and for a boy/girl band, a dance routine of some sort.
2. There is a relationship between lyrics and visual
This part of the theory states that the lyrics will correlate with what we see on screen. So therefore when an artist may be talking about pain, or suffering, then we may see something such as physical pain, or something like a break-up of a relationship that may cause emotional pain. Or if we are to sense happy connotations within the lyrics, and the video has bright colours, it will help represent the correlation of happiness.
3. There is a relationship between music and visuals
This obviously links in with the last point, as it has the same sort of effect, however this isn't about what is said, this is more about the speed, and beat of the music depicting what occurs on screen. For example, with a song that may have a heavy bass drum, that plays a pivotal roll in timing and feel throughout the song, it may be that every time it is heard, the video then cuts to something else, or there may be some effect that occurs every time it is heard.
Some of things that were noted by Goodwin are slightly different and are more subjective, so therefore rely more on the record labels point of view rather than anything else:
4. The demands of the record label will include the need for lots of close ups of the artist, that may develop motifs which recur across their work (a visual style).
5. There is frequently reference to the notion of looking (screens within screens, telescopes, etc) and particularly voyeuristic treatment of the female body.
6. There is often inter textual reference to films, tv programmes, and other media areas.
7. Whether the video is primarily performance based, narrative based or completely a concept based video, and how each element in it is used.
You have made a start in explaining Goodwins theory, but you need to relate the theory points, to a music video, to demonstrate further understanding of the theory.
ReplyDelete