Magazine advert analysis

Magazine advert analysis

Objective: to analyse the conventions of a magazine advert

Outcomes:
All: will be able to anlayse 3 conventions with examples (Grade E)

Most: will be able to anlayse the advert and make excellent reference to the music conventions and target audience with examples (Grade C)

Some: will be able to use the analysis as inspirations and create a conventional magazine advert (Grade A)

Starter:

1)    What is the purpose of a magazine advert?

      The purpose of a magazine advert is to help advertise a performer to people reading the magazine. By advertising in a magazine, it allows more people to see what is being advertised. For example, people buying an album are usually already fans awaiting that albums release, however if the release of the album is made more public and obvious, sales will increase, as it has been publicised more.

Task 1:
Analyse the following magazine advert. Ensure that your analysis is detailed and that you have included excellent examples to support the points that you have made. Also relate back to the music conventions and the target audience.

·               Representation of music artist

The representation of the music artist in this poster shows individuality. Ordinarily, someone in the charts would not use a stereotypical 'gothic' look in order to win over fans of pop culture. However it would appear that it is these types of factors that present her uniqueness, and help to sell her as an artist in general.

·               Connotations of the advert

As mentioned before, the whole gothic look, mixed with the title 'who you are' connotes that she wants everyone to express themselves, and not simply fall into the common trap of today's media. The media states how everyone should be, and they try to make everyone conform to certain categories of people, however, although being in the pop culture, it is clear that Jessie J believes in something completely different.

·               Colours

The colours on this poster are definitely juxtaposed. The lack colouring coming from the hair, lipstick, and top, work completely in opposition to a more 'glamorous' colour of silver. The silver detracts from the gothic look, by trying to add some style to it. The writing that says Jessie J is in silver, and is perfectly positioned in a way that it could look like a necklace. This is where we realise that she does still conform to some popular stereotypes, as normally, if someone was truly gothic, they would most likely not wear jewelry such as that.

·               Design/layout

The layout and design shows clearly who the artist is, and how she wants to be represented. It then works well to show the information which is being advertised on the bottom half of the advert. IT gives information clearly and rpecisely, and stands out from the picture above making the whole advert very effective.
·               Choice of images

·               Typography

·               Style of language

·               How does the advert promote the music genre?

·               How does the advert promote the artist?

·               How does the advert attract an audience?

Task 2:
Analyse 2 magazine adverts, one for your chosen artist and one for a similar artist, using the same bullet points above.
Include a summary at the end of your blog to show how you will use your research to inform your planning and creating your own advert for your own artist.