Research into music channels

Music channels are a great way in which people can consume music, and view the videos that sometimes epitomise an artist. The problem faced when people watch a music channel are it's limitations.

For a start, a simple limitation of watching a music channel is that each of them will focus on a certain genre, therefore, not showing any diversity, especially seeing as a lot of people like many different types of music. For example, MTV is now split into many different genre channels, as they like to specialise, and keep genres separate.

The first of the music channels that I will research is Kerrang!. Kerrang!'s target audience is aimed at the emo - goth section of music, but also accounts for some lighter rock, in which either younger fans, or lighter rock fans can enjoy. Kerrang was started in Spring 2001, and was aimed (as it still is now) at the public that prefer 'mainstream' rock, and tries to limit the amount of heavy metal, death metal and 'screamo' music that is played. You will often find bands such as You Me at Six, Green Day and Fall out Boy as the most popular features on the channel, which therefore can be their plea to reach towards more popular music, as sometimes bands like Fall Out Boy can be seen as pop rock.




Another big example of popular music channels is MTV. MTV is the most watched music channel ever, and is popular all over the world. MTV is so popular that the music video awards are actually hosted by them in several locations worldwide.

MTV's main objective is to produce popular music videos at a high rate, and to make sure that they are producing more of an income than the rival media conglomerate 'Box Television' who own Kerrang!

MTV have proved that they are in the music video business for the long-haul, as they have been around currently for over 33 years. Starting on August 1st, 1981, this TV channel originally invented in New York has consistently shown the top songs from the charts.