Task 1
Firstly, one of the best ways in which people now consume music videos is through the use of 'Youtube'. Youtube is the biggest website that people share and watch all matter of videos on, helping anything go global within seconds. The websites videos are free to watch, creating a haven for many consumers, as they may not want to pay for the latest music video, therefore they can simply go on youtube, and watch it free of charge.
Another way that people are able to watch music videos is through the use of iTunes. This was created by Apple, and is the most used supplier for music/music video payed downloads. This however is where it falters to youtube. Users on iTunes do have to pay for each song or video they download, and therefore more and more people may turn to youtube as a free alternative.
Something that completely changed the face of music video consumption was the invention of the mp4 player. People had the chance to get used to the idea they could now listen to music on the go on a device called the mp3. However, after companies realised this was such a success, they then proceeded to create an mp4, which allowed people to not only listen to a mash up of all their favourite music, but also to view the music videos that went along with them.
The next revolution in music was an upgrade of the mp4 idea. Apple started their take over of the music industry with the iPod. The iPod came in many different forms, some designed to hold 40,000 songs, others designed to be small, and highly portable. But then there were some such as the nano, that were designed with the innovention to allow people to view music videos at high quality whilst on the move. The invention was groundbreaking, as although the foundations had been built with the idea of the mp4, Apple were already a solid producing company, with the funds and advertisement to really sell this product, and push the industry so much further.
Then of course, the biggest impact on the world of music videos came in 2005 when 'Youtube' was created. THIS was the definitive moment in which the music video industry changed. People would always tune into a music channel such as MTV or Kerrang!. This however limited people to certain genres of music, that did not necessarily branch out very far into the spectrum of music. People that for instance may have liked country or grunge may have then struggled to find any music videos available that fit their needs. Youtube allows people to search for videos with complete preference, therefore they only have to view what they wish.
Task 2
Music videos have changed a lot over recent times. Partially this is due to the rules and restrictions 'easing off' what content is allowed when making one. It appears that the components of a music video can be a lot more freely expressed in recent years. However this then also brings restricitions. It means witht the internet the way it is now, some music videos are restricted to certain ages, and you must have selected that you are 18+ to watch it.
This has been allowed to happen, as there are so many pathways in which music videos can be fed into the media, rules had to be made less strict, as it is hard to keep endorsing the same rules when there are so many more music vidfeos being produced each day. It is also known now that music videos are sometimes used as a way in which to sell a certain song due to the content within the video. When restrictions on music videos started to be less of a constraint, artists definitely tried using it as an advantage, by pushing videos to the limits, in order to promote their either bizzare/innappropriate image.
Something that has become clear when it comes to presenting music videos and making them popular is if they have a key symbol that represents it worl wide. For example, the most watched video on youtube is the North Korean sensation - Psy with his song 'Gangnam Style'. Psy has racked up 1.8 billion views on this hit youtube music video. It is known worldwide for its dance. With a website like youtube, it allowed Psy's 15 minutes of fame to earn him up to £200 million simply from anything 'Gangnam Style' related.
Technology and special effects has also increased throughout the music video industry, as many music videos are starting to be produced as small film clips. The amount of time and money that goes into the production of them now has increased tenfold from the 1960's. However, Michael Jackson's ' Scream ft. Janet Jackson. The production of this music video cost $7-$10 million dollars. It's release in 1995 has still never seen another music video use a bigger budget. It is mostly suggested people do not spend this amount, as artists other than MJ did not expect such a a return.
The reason this video was so expensive, was partially because Michael Jackson being the fanatic he is wanted the spaceship built completely. Not just the shell, or the interior within a studio, he wanted the whole design of the spaceship to be built.
Another reason the video was so expensive was because the special effects were way ahead of 1995. Videos that were usually created around this era did not have the picture quality of this music video, as it flows seemlessly with the effects.
This has been allowed to happen, as there are so many pathways in which music videos can be fed into the media, rules had to be made less strict, as it is hard to keep endorsing the same rules when there are so many more music vidfeos being produced each day. It is also known now that music videos are sometimes used as a way in which to sell a certain song due to the content within the video. When restrictions on music videos started to be less of a constraint, artists definitely tried using it as an advantage, by pushing videos to the limits, in order to promote their either bizzare/innappropriate image.
Something that has become clear when it comes to presenting music videos and making them popular is if they have a key symbol that represents it worl wide. For example, the most watched video on youtube is the North Korean sensation - Psy with his song 'Gangnam Style'. Psy has racked up 1.8 billion views on this hit youtube music video. It is known worldwide for its dance. With a website like youtube, it allowed Psy's 15 minutes of fame to earn him up to £200 million simply from anything 'Gangnam Style' related.
Technology and special effects has also increased throughout the music video industry, as many music videos are starting to be produced as small film clips. The amount of time and money that goes into the production of them now has increased tenfold from the 1960's. However, Michael Jackson's ' Scream ft. Janet Jackson. The production of this music video cost $7-$10 million dollars. It's release in 1995 has still never seen another music video use a bigger budget. It is mostly suggested people do not spend this amount, as artists other than MJ did not expect such a a return.
The reason this video was so expensive, was partially because Michael Jackson being the fanatic he is wanted the spaceship built completely. Not just the shell, or the interior within a studio, he wanted the whole design of the spaceship to be built.
Another reason the video was so expensive was because the special effects were way ahead of 1995. Videos that were usually created around this era did not have the picture quality of this music video, as it flows seemlessly with the effects.
This post demonstrates some understanding of how music videos have changed and developed over the years. You have considered a range of examples, but you need to consider the role of the audience in more detail.
ReplyDeleteAim to include a summary, to explain how your research will assist you with creating your own music video.