Planning Artist Image

An artists image is important in a music video, as this also helps represent the genre they fall into, and also the type of people they may be representing. For example, a male with long, died black hair in a rock band conforms to stereotypes, and represents most people that listen to that genre of music. Another thing that could be important in image is promoting. When promoting an artist, or an artists certain album, often image is a way to get the artist 'out there'. For example, if an artist has a change of direction within the music industry, they may use their image to show how much they have changed. A great example of this is the way that Rhianna changed over the past 5 years from the supposedly 'innocent girl' to the darker more sexual artist she is today. Things such as her video for 'Stay' shows that she may have hit a low point, and created a more depressing song than her usual hits, she also appears naked in the bath, again showing something controversial compared to the artist she was a few years prior to this.

Lady Gaga is another artist that heavily relies on her image, probably more so than anyone else in the music industry in this era. She has created almost another world in which helps sell her songs, as everyone either loves or hates her because of the image she has. She is known widely as a great musician, but none of that matters to the public, as she concentrates on what she wears and how she looks, i.e. the meat dress she wore to an awards ceremony.

Our music video will be Impossible - James Arthur. James Arthur follows the very independent style within the charts and 'pop' music, and therefore dresses and looks slightly different to the rest of the artists that surround him in the charts. This is why throughout the video, our artist will be wearing mainly plaid shirts and jeans. This therefore gives the representation of the artist being relatively normal, as opposed to wearing things too expensive for the general public to wear, and separating the artist from his fans. The girl in our video will wear typical 'girly' clothing, and throughout the happy moments will wear something white in order to connote the innocence and happiness.

The image is conventional to the genre as this is what James Arthur and others like him such as: James Morrison or Plan B would wear/look like, as that's the very independent genre they come from. It's the sort of genre that will also focus heavily on the music, therefore we feel using a guitar throughout our performance parts will be an effective way to help represent our artists image.