Planning ideas for music videos and song ideas

Originally, our first idea for a music video was to go with a young female artist, as we felt that women Indy songs tend to be very sincere, and emotional, something that would allow us to present a very sensitive, compelling and expressive narrative.

We wanted our target audience to be completely captured by our video, even if the song itself did not have too fast a pace. We wanted to create a breathtaking video that didn't focus too much on clever cinematography, but had a simple, yet effective storyline that people may be able to relate with to some extent. however once looking through all the possibilities from female artists, and asking who would volunteer to be the star in our music video, we realised that this idea would be hard to get off the ground in the first place.

It was at this point that we then decided to change our idea, and go with a male Indy artist, and try to use a little more power to bring across emotion, rather than just being soft and subtle to try and create a delicate and sensitive atmosphere about the video. We started by looking at James Morrison, however we felt his most effective song would not be viable, as it featured Nelly Furtado, and we still did not have a girl volunteer, that would be willing to 'perform'.

We then decided to look at James Arthur, especially as he appeared to be one of the most popular X Factor contestants in the many years of the shows existence. We looked at the song 'Impossible' by Shontelle when looking at female artist songs, however we felt that James Arthur's version worked so well, as he did bring the element of power to it with his unique voice, and with a dramatic last chorus, we felt this provided us with the perfect build up in which we could possibly ruin the equilibrium which we would have set within our music video.

So with this being set, we then decided that our narrative should be about a relationship that starts to fail, as we felt that this would be an easy way in which to represent a disequilibrium. We felt that this would also correlate with the character of the song, as it builds to a a spectacular emotion-filled end that works perfectly with our original narrative idea.