Planning setting and iconography

The purpose of settings and iconography in a music video is to help put messages across, and allow to impress ideas upon the viewer. For example, if there is a very isolated setting, it could represent the idea of loneliness and maybe could be used in contrast with a setting full of pedestrians to in order to show the difference. However, settings could also be used against convention, i.e. something that could be commonly used is a setting like Time Square, New York. Someone could clearly be lonely due to body language, however are surrounded by people, but still they are lonely, which is connoted by the fact that they do not have contact with anyone around them.





Iconography also is used to show different connotations. Simple things like lamps can be used to help the lighting in a scene, which then helps represent exactly the mood of the scene, or the situation that a character may be in. For example, someone's partner has just left them, so as they leave, the light/lamp dims, which then shows a darker mood than when she left.

The settings our group plans to use consist of things that relate entirely to theme of our video. They are settings that can be equipped to a setting used for isolation, or again a setting in which a couple could be happy in.
We are going to use a setting that can represent many different things. The setting is the 'White Cliffs of Dover'. We will show some flashback footage here, showing either multiple good memories for a couple here, or simply a great day out. However we will also have performance there as well in order to show the link between the narrative and performance, and how it might represent the split in the relationship. The cliffs are a great setting in order to show isolation. It also gives us space to use the setting in conjunction with lyrics, as the word skyline is used in the song, and this allows us to show the skyline from the 300ft view we will have from the top of the cliffs.

Our setting is conventional the music genre, as again it represents a very 'normal' but effective location. It would be classed as countryside, and very often most chart songs would not include the cold British countryside in their videos, however with the background James Arthur, and other artists like him stem from, we feel this location will be an ideal setting in order to show our music video topic, and also represent the music genre very well.

This will then build a relationship with the target audience as simple things such as someone that likes the artist and the video may ask their parents to take them to the cliffs, and then they can enjoy a day out, whilst also seeking where each shot was filmed. The cliffs are walked like a free public park, with many different walks/paths and things to view available. Seeing as many people visit there everyday, it is definitely a location that can be related to as it is not separated from the general public, and social class does not depict whether you can go on the cliffs either.